On cookies, remarketing and privacy on Internet


Being in social media domain, I do a lot of work related research in incognito to avoid being stalked by the content of sites I visit. But the thought to write about it was triggered few days back by a twitter interaction where @a1purva shared a tweet about how many people notice brands’ remarketing effort, as a matter of success for marketer.

There is no debate that people would certainly notice brands’ effort to reach out to those users who had visited their website; if not in first stance, then after a while. However for marketers, one important question is Continue reading “On cookies, remarketing and privacy on Internet”