12 Tips to increase YouTube Video Views Organically

“2014 was year of images and 2015 is year for videos.”

 Brands try hard to get more views on their YouTube Videos and are always looking for ideas to get their videos going viral. Making every video viral is not something that is possible for any brand; however a few steps can help brands make their videos reach to right audience. Below are some of the simple tips that can be used to enhance your video views and channel subscriber base, all organically! Continue reading 12 Tips to increase YouTube Video Views Organically

On cookies, remarketing and privacy on Internet

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Being in social media domain, I do a lot of work related research in incognito to avoid being stalked by the content of sites I visit. But the thought to write about it was triggered few days back by a twitter interaction where @a1purva shared a tweet about how many people notice brands’ remarketing effort, as a matter of success for marketer.

There is no debate that people would certainly notice brands’ effort to reach out to those users who had visited their website; if not in first stance, then after a while. However for marketers, one important question is Continue reading On cookies, remarketing and privacy on Internet

Arrival of @SuperStarRajini on Twitter and the Social Media Blunders

May 5, 2014 witnessed a special day in the history of Twitter, especially for @TwitterIndia when the legendary actor, Super Star RajiniKanth joined Twitter as @SuperstarRajini. Even before there was any tweet, the followers started pouring in and Within 10 minutes of joining, the official twitter handle of the great Rajini sir with just 1 tweet, got 25K+ followers. This sure was in line with the reputation of the star and the love people have for him!

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Continue reading Arrival of @SuperStarRajini on Twitter and the Social Media Blunders

Tips for Brand Managers to Win on Social Media

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Being in a digital agency means, I often get to interact with the brand managers to understand what they want from their brand content to do on various social channels and suggest ways to do so. It could be getting more likes, comments, shares on their content or more people talking about the brand/its campaign to make it a talk of the town or to get more leads.  All these can happen in much better way if there is a little more understanding shown by the brand managers.

As a brand manager you can get the most out of social media if you understand- Continue reading Tips for Brand Managers to Win on Social Media

A guide to What, Why and How of B2B Social Media Marketing

That brands are embracing Social Media to connect with their customers and woo them for buying their products, is not a news anymore. B2B companies too have jumped on the bandwagon and are turning social for the benefits of this amazing media. However, for most of the brands, the social media starts and ends at Facebook with a little bit spicing up with Twitter profile and LinkedIn page. This strategy can be useful for B2C brands up to certain extent but not for B2B brands whose target audiences have different persona and therefore different behavior. This is multi-channel world and brands need to capitalize on the respective plus-point of different platforms. The following guide might help B2B brands Continue reading A guide to What, Why and How of B2B Social Media Marketing

Some Takeaways from the Social Business Summit 2013 (Mumbai)

Dachis group organized “Social Business Summit” at Hotel Taj Mumbai on May 23rd 2013. With an impressive list of speakers Gaurav Mishra, Gautam Ghosh, Manu Prasad, Jeff Dachis, Ashok Lalla, Sanjay Mehta, Atu,l Tuli and Michael Jones, the flow of interesting ideas was obvious and though I could not attend the event, I kept a track on the tweets which came with event hashtag #SBS2013. I have curated a few of the pre-lunch session tweets for the benefit of those who could not attend the event and those who wish to revisit the learning. These tweets are mostly from the talks of ManuPrasad, Jeff Dachis, Sanjay Mehta  and Atul Tuli. Continue reading Some Takeaways from the Social Business Summit 2013 (Mumbai)