Tips for Brand Managers to Win on Social Media

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Being in a digital agency means, I often get to interact with the brand managers to understand what they want from their brand content to do on various social channels and suggest ways to do so. It could be getting more likes, comments, shares on their content or more people talking about the brand/its campaign to make it a talk of the town or to get more leads.  All these can happen in much better way if there is a little more understanding shown by the brand managers.

As a brand manager you can get the most out of social media if you understand- Continue reading Tips for Brand Managers to Win on Social Media

A guide to What, Why and How of B2B Social Media Marketing

That brands are embracing Social Media to connect with their customers and woo them for buying their products, is not a news anymore. B2B companies too have jumped on the bandwagon and are turning social for the benefits of this amazing media. However, for most of the brands, the social media starts and ends at Facebook with a little bit spicing up with Twitter profile and LinkedIn page. This strategy can be useful for B2C brands up to certain extent but not for B2B brands whose target audiences have different persona and therefore different behavior. This is multi-channel world and brands need to capitalize on the respective plus-point of different platforms. The following guide might help B2B brands Continue reading A guide to What, Why and How of B2B Social Media Marketing