FLIPKART #BigBillionDay Sale: A successful campaign or…

flipkart_big_billion

Much has already been written by people and publishers about the FlipKart #BigBillionDay sale that started yesterday (October 6, 2014) at 8am with an aim to achieve sale of 1 billion in a day.  Here’s a look at how it rolled – Continue reading FLIPKART #BigBillionDay Sale: A successful campaign or…

On cookies, remarketing and privacy on Internet

remarketing

Being in social media domain, I do a lot of work related research in incognito to avoid being stalked by the content of sites I visit. But the thought to write about it was triggered few days back by a twitter interaction where @a1purva shared a tweet about how many people notice brands’ remarketing effort, as a matter of success for marketer.

There is no debate that people would certainly notice brands’ effort to reach out to those users who had visited their website; if not in first stance, then after a while. However for marketers, one important question is Continue reading On cookies, remarketing and privacy on Internet