A guide to What, Why and How of B2B Social Media Marketing

That brands are embracing Social Media to connect with their customers and woo them for buying their products, is not a news anymore. B2B companies too have jumped on the bandwagon and are turning social for the benefits of this amazing media. However, for most of the brands, the social media starts and ends at Facebook with a little bit spicing up with Twitter profile and LinkedIn page. This strategy can be useful for B2C brands up to certain extent but not for B2B brands whose target audiences have different persona and therefore different behavior. This is multi-channel world and brands need to capitalize on the respective plus-point of different platforms. The following guide might help B2B brands Continue reading A guide to What, Why and How of B2B Social Media Marketing