Arrival of @SuperStarRajini on Twitter and the Social Media Blunders

May 5, 2014 witnessed a special day in the history of Twitter, especially for @TwitterIndia when the legendary actor, Super Star RajiniKanth joined Twitter as @SuperstarRajini. Even before there was any tweet, the followers started pouring in and Within 10 minutes of joining, the official twitter handle of the great Rajini sir with just 1 tweet, got 25K+ followers. This sure was in line with the reputation of the star and the love people have for him!

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Continue reading Arrival of @SuperStarRajini on Twitter and the Social Media Blunders

Tips for Brand Managers to Win on Social Media

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Being in a digital agency means, I often get to interact with the brand managers to understand what they want from their brand content to do on various social channels and suggest ways to do so. It could be getting more likes, comments, shares on their content or more people talking about the brand/its campaign to make it a talk of the town or to get more leads.  All these can happen in much better way if there is a little more understanding shown by the brand managers.

As a brand manager you can get the most out of social media if you understand- Continue reading Tips for Brand Managers to Win on Social Media